2016 SweetWater 420 Festival Coverage

The SweetWater 420 Festival returned to Atlanta’s Centennial Olympic Park on April 22 – 24 for the annual musical and beer festival for the ultimate SweetWater experience. From an all-star musical lineup of acts consisting of approximately 50 bands, ranging from The Roots, to The People’s Blue of Richmond to our very own Ludacris, the SweetWater 420 Festival was the place to be at with an amazing cross section of music from rock to R&B to hip-hop to bluegrass to electronica and indie all mixed together to give it the perfect vibe for a fantastic weekend. There was something for everyone to indulge in.

The music was hot and the beer was cold, especially in The SweetWater Experience Tent where you had the opportunity to taste test up to 40 distinct beers, sit down and listen to brew masters, then follow up with Q & A sessions afterwards. Plus there was always the chance of sitting down and having a beer or two with a band, like Leftover Salmon.

What makes the 420 Festival so special and such a huge part of Atlanta is it’s really more than just having a good time, yes, that is part of it, going out and having fun with friends, listening to some of your favorite artists perform live, but it’s also about being with people in a pretty cohesive environment and respecting the environment that we all share together. The saying at the festival is “we’re here for a good time, she’s here for a longtime” (referencing mother earth and to pay respect and homage to her).

Founder of The SweetWater Brewery said it best “When you love what you do, it’s not work.” And how could you not love the perfect weekend in spent in Atlanta being immersed in music, beer, amazing food and great works of art from local artists.

All photos by Danielle Boise for Target Audience Magazine.

 

Saturday, April 23 420 Festival Photography Coverage

Chrome Pony

North Mississippi Allstars

Maceo Parker

Tokyo Police Club

Dawes

The Word

Rebelution

The Roots

AWOLNATION

Bastille

The SweetWater Experience Tent

Atmospheric – This is what it’s like to be at The SweetWater 420 Festival. Filled with later, friends, beer and a great time.


Sunday, April 24 420 Festival Photography Coverage – photos by Danielle Boise

Leftover Salmon

People’s Blues of Richmond

Waking Astronomer

Voodoo Visionary

Manchester Orchestra

Nahko And Medicine For The People

Atmosphere

Michael Franti & Spearhead

The Bright Light Social Hour

Ludacris

Robert DeLong

Ben Harper & the Innocent Criminals

The SweetWater Experience Tent

Atmospheric – This is what it’s like to be at The SweetWater 420 Festival. Filled with later, friends, beer and a great time.

Music Midtown 2015 Recap

Photos and Review by Danielle Boise

Friday, September 18 kicked off the 5th invocation of Music Midtown in Midtown Atlanta at the luscious Piedmont Park. Since Music Midtown’s rebirth in 2011, after a lengthy reprieve, it had come back stronger and better each year, with varying lineups and additional stages for the 2-day fall festival to truly bloom into something special. And this year was no different, with a brilliant crossed section of music that had a little something for everyone with a great exposure to not only established acts, like Van Halen, Sir Elton John and Lenny Kravtiz to newcomers to the music scene, like Elle King, Vinyl Theatre and Alessia Cara. From the “Renegades” to “Bad Habits” to “American Woman” and “The Bitch is Back,” you couldn’t have come up with a more clever lineup, even Foy Vance did a cover of Fleetwood Mac to perfection.

 

Festival goers enjoying bathing in the sun to the sounds of Darryl Hall & John Oats

Festival goers enjoying bathing in the sun to the sounds of Darryl Hall & John Oats

 

Music Midtown was also an interactive experience, it had the Coor Light Lounge where a DJ would spin tunes while festival goers created their own vinyl art that they could take home. At the Jack Daniel’s booth you could take your chance with a wheel, circa The Price is Right style, and win prizes, including hats, lip balm and sunglasses. Around each corner there were giveaways vying for attention.

 

Coors Light Lounge #CLreFRESH

 

As always, the weekend was about the love and expression of music, while being surrounded by friends, and of course determining a plan of action. Figuring out which artist was playing at what time and stage. Devising a blueprint to the day, one that consisted of either being in constant motion by running to catch half of this band to the next or staking out the perfect location at the front of the stage, even if it meant spending the entire day in one spot, to have the chance to be as close as possible to your favorite artist. Regardless of the scheme, running or staying, it was a truly magical time; with the absolute perfect weather in the lower 80s, the aroma of delicious food from the food truck alley to drinks pouring all day long, and of course the memories shared with new and old friends alike. Music is what stitches us together in our lives into one moment to the next; it’s at the center of who we are and I for one cannot wait for next year’s Music Midtown for more memories, music and fun.

 

Getting lost in the moment.

Getting lost in the moment.

 

Top Five Personal Moments from Music Midtown 2015

Lenny Kravitz walking out on stage, he’s performance was utterly fluid and totally sexy and it’s Lenny Kravtiz – nothing else needs to be said.

All the deliciousness of Lenny Kravitz making an appearance on the Music Midtown stage, as Kravitz's last stop of his STRUT Tour.

All the deliciousness of Lenny Kravitz making an appearance on the Music Midtown stage, as Kravitz’s last stop of his STRUT Tour.

Elle King, attitude, sass and all the ‘Love Stuff,’ ‘nough said.

Loved Elle King's sass and a mouth like a sailor. What a perfect combo.

Loved Elle King’s sass and a mouth like a sailor. What a perfect combo.

Billy Idol, no one can sneer like the king of “Flesh For Fantasy.”

Nothing is better than Billy Idol's '80s rock'n'roll in all his glory.

Nothing is better than Billy Idol’s ’80s rock’n’roll in all his glory.

Emily Haines of Metric and all her hair blowing around.

Adored Metric's, Emily Haines hair's movement as it floated about - it was pure bliss.

Adored Metric’s, Emily Haines hair’s movement as it floated about – it was pure bliss.

Finally, David Lee Roth and all those tattoos with a cowboy hat, what a wonderful surprise.

Never in a million years would I have imagined Roth moving from his long hair days of the '80s to short hair, tatted up with a cowboy hat. What a delight.

Never in a million years would I have imagined Roth moving from his long hair days of the ’80s to short hair, tatted up with a cowboy hat. What a delight.

Friday Lineup Photos

Faces of Music Midtown

Vinyl Theatre

Kodaline

Tove Lo

Elliot Moss

Hozier

Jenny Lewis

Alice In Chains

Metric

Saturday Lineup Photos

Face of Music Midtown

Colony House

X Ambassadors

New Politics

Alessia Cara

Elle King

Rozzi Crane

 Billy Idol

Icona Pop

Panic! at the Disco

Lenny Kravtiz

Van Halen