2016 SweetWater 420 Festival Coverage

The SweetWater 420 Festival returned to Atlanta’s Centennial Olympic Park on April 22 – 24 for the annual musical and beer festival for the ultimate SweetWater experience. From an all-star musical lineup of acts consisting of approximately 50 bands, ranging from The Roots, to The People’s Blue of Richmond to our very own Ludacris, the SweetWater 420 Festival was the place to be at with an amazing cross section of music from rock to R&B to hip-hop to bluegrass to electronica and indie all mixed together to give it the perfect vibe for a fantastic weekend. There was something for everyone to indulge in.

The music was hot and the beer was cold, especially in The SweetWater Experience Tent where you had the opportunity to taste test up to 40 distinct beers, sit down and listen to brew masters, then follow up with Q & A sessions afterwards. Plus there was always the chance of sitting down and having a beer or two with a band, like Leftover Salmon.

What makes the 420 Festival so special and such a huge part of Atlanta is it’s really more than just having a good time, yes, that is part of it, going out and having fun with friends, listening to some of your favorite artists perform live, but it’s also about being with people in a pretty cohesive environment and respecting the environment that we all share together. The saying at the festival is “we’re here for a good time, she’s here for a longtime” (referencing mother earth and to pay respect and homage to her).

Founder of The SweetWater Brewery said it best “When you love what you do, it’s not work.” And how could you not love the perfect weekend in spent in Atlanta being immersed in music, beer, amazing food and great works of art from local artists.

All photos by Danielle Boise for Target Audience Magazine.


Saturday, April 23 420 Festival Photography Coverage

Chrome Pony

North Mississippi Allstars

Maceo Parker

Tokyo Police Club


The Word


The Roots



The SweetWater Experience Tent

Atmospheric – This is what it’s like to be at The SweetWater 420 Festival. Filled with later, friends, beer and a great time.

Sunday, April 24 420 Festival Photography Coverage – photos by Danielle Boise

Leftover Salmon

People’s Blues of Richmond

Waking Astronomer

Voodoo Visionary

Manchester Orchestra

Nahko And Medicine For The People


Michael Franti & Spearhead

The Bright Light Social Hour


Robert DeLong

Ben Harper & the Innocent Criminals

The SweetWater Experience Tent

Atmospheric – This is what it’s like to be at The SweetWater 420 Festival. Filled with later, friends, beer and a great time.

Michael Franti and Spearhead at The Buckhead Theatre June 24

Over 700 people packed The Buckhead Theater in Atlanta Wednesday, June 24, to experience the feelings of love and togetherness given out at a Michael Franti concert. The night kicked off with a performance by Nattali Rize and Notis a heavily reggae influenced world music group lead by Nattali Rize. Her performance included songs which gave off many spiritual vibes as well as classic reggae music such as her single “Rebel Love.” Nattali ended her performance with a prayer for the crowd.

As soon as Michael Franti and Spearhead took the stage the crowd went crazy; the set kicked off with their hit song “Hey Hey Hey.” Michael then introduced his father, a resident of Atlanta who got cheers for both his military service and the fact that he was one of the scientists on the team that invented the pill. Soon after that, he invited a young girl to join him on stage to sing “The Sound of Sunshine,” as the song was being preformed giant yellow balloons were being thrown about the crowd.

Multiple times during the show Michael left the stage and sung among the crowd, one of these times preforming the song “I’m Alive (Life Sounds Like).” After that song Michael introduced two families that have children with advanced stages of life threatening illnesses, and gave shout-outs to the kids’ siblings by name. Michael has a foundation called Do It For The LOVE, which strives to bring joy through live music to individuals battling advanced stages of life threatening illnesses. At points throughout the show, Michael was joined by members of Nattali Rize and Notis. When performing his top song “Say Hey (I Love You),” which reached no. 18 on the Billboard Hot 100, Michael invited many children onto the stage. At the end of the show, Michael gave a special shout out to his bassist Carl Young, whose family was attending the show. From the first words that left Michael’s mouth until the very last the crowd was completely lost in the music.

If you missed the show, you can see Michael throughout the country on the other 28 dates of his Once a Day Tour. Click here to buy tickets to those shows.

Full Photo Gallery of Nattali Rize and Notis


Full Photo Gallery of Michael Franti and Spearhead