2016 SweetWater 420 Festival Coverage

The SweetWater 420 Festival returned to Atlanta’s Centennial Olympic Park on April 22 – 24 for the annual musical and beer festival for the ultimate SweetWater experience. From an all-star musical lineup of acts consisting of approximately 50 bands, ranging from The Roots, to The People’s Blue of Richmond to our very own Ludacris, the SweetWater 420 Festival was the place to be at with an amazing cross section of music from rock to R&B to hip-hop to bluegrass to electronica and indie all mixed together to give it the perfect vibe for a fantastic weekend. There was something for everyone to indulge in.

The music was hot and the beer was cold, especially in The SweetWater Experience Tent where you had the opportunity to taste test up to 40 distinct beers, sit down and listen to brew masters, then follow up with Q & A sessions afterwards. Plus there was always the chance of sitting down and having a beer or two with a band, like Leftover Salmon.

What makes the 420 Festival so special and such a huge part of Atlanta is it’s really more than just having a good time, yes, that is part of it, going out and having fun with friends, listening to some of your favorite artists perform live, but it’s also about being with people in a pretty cohesive environment and respecting the environment that we all share together. The saying at the festival is “we’re here for a good time, she’s here for a longtime” (referencing mother earth and to pay respect and homage to her).

Founder of The SweetWater Brewery said it best “When you love what you do, it’s not work.” And how could you not love the perfect weekend in spent in Atlanta being immersed in music, beer, amazing food and great works of art from local artists.

All photos by Danielle Boise for Target Audience Magazine.


Saturday, April 23 420 Festival Photography Coverage

Chrome Pony

North Mississippi Allstars

Maceo Parker

Tokyo Police Club


The Word


The Roots



The SweetWater Experience Tent

Atmospheric – This is what it’s like to be at The SweetWater 420 Festival. Filled with later, friends, beer and a great time.

Sunday, April 24 420 Festival Photography Coverage – photos by Danielle Boise

Leftover Salmon

People’s Blues of Richmond

Waking Astronomer

Voodoo Visionary

Manchester Orchestra

Nahko And Medicine For The People


Michael Franti & Spearhead

The Bright Light Social Hour


Robert DeLong

Ben Harper & the Innocent Criminals

The SweetWater Experience Tent

Atmospheric – This is what it’s like to be at The SweetWater 420 Festival. Filled with later, friends, beer and a great time.

Sights and Sounds of Music Midtown 2014

Concert goers waiting to see Aer

Concert goers waiting to see Aer


John Mayer

John Mayer


Music Midtown gets bigger and better every year since its return in 2011. This year was no different, as the festival included three stages – Electric Ballroom, AT&T Live and Honda Stages, which encompassed the landscape of Piedmont Park in the heart of Midtown Atlanta on Friday, Sept. 19 through Saturday, Sept. 20. With 24 live performances in a wide arena of genres providing a broad cross-section of musical delights, as Jack White and John Mayer headlined Friday night and Eminem and Zac Brown Band closed out the festival Saturday night, MM 2014 was the place to be, basking in the Indian Summer with friends and loved ones surrounded by memorable performances from the likes of Lorde to Iggy Azalea all the while being surrounded by tens of thousands of music lovers.

Iggy Azalea

Iggy Azalea


Top Moments relived from Music Midtown 2014


Concert goers waiting to see Aer

Concert goers waiting to see Aer


Seeing the gates opened on Saturday at noon and watching people sprint across Piedmont Park in order to get to the front of the Electric Ballroom Stage and the Honda Stage. It was a sight to see, as people burst to each of the stages in full tilt and speed as adrenaline over took and swept them up into a frenzy. It looked like a cross between the running of the bulls or a zombie chase.




B.o.B. mixed it up and playing with the crowd, as he got off stage and right into the pit, singing, dancing and taking pictures with the crowd’s phones and GoPro cameras.




Watching Lorde’s performance Friday night was breathtaking. Initially, I wasn’t sure what her stage presence would be to go with her sound. Would Lorde hide behind her hair and be shy? I couldn’t imagine her being boisterous or loud. Once she stepped onto the stage, it was hers. Lorde was beyond impressive, as she sung into the mic and used her hair as tool, not to hide behind, rather to embolden her. Truly, it was magical watching this young woman command the crowd, all the while being humble and grateful to be on the stage.




Seeing Run DMC bring “It’s Tricky” to Piedmont Park and watching the crowd go absolutely crazy, singing along and dancing.




The true highlight of the weekend came as a surprise to me, as I watched Zac Brown Band perform with vigor and gusto as they alternated between the band’s musical catalogue, like “Whiskey’s Gone” to a Led Zeppelin cover of “Kashmir.” But what left me gabsmacked was the band’s rendition of Metallica’s “Enter Sandman.” I was utterly at a loss for words. In one word, epic.

Zac Brown Band

Zac Brown Band


It truly was a perfect weekend filled with drinks, laughter, friends and great tunes. Not to mention the outstanding weather – no rain and lots of sunshine. Like I said, Music Midtown keeps getting better and better each year. I can’t wait to see what they can come up with for next year.

Fitz and the Tantrums

Fitz and the Tantrums


Day One of Music Midtown 2014 Friday, Sept. 19, 2014

Gallery of Fans Frolicking at #MM2014

Full Photo Gallery of Ron Pope

Full Gallery of Mayer Hawthorne

Full Gallery of BANKS

Full Gallery of Run DMC

Full Gallery of Iggy Azalea

Full Gallery of Lorde

Full Gallery of John Mayer

Day Two of Music Midtown 2014 at Piedmont Park in Atlanta, GA.


Full Gallery of Sleeper Agent

Full Gallery of Magic Man

Full Gallery of The Strypes

Full Gallery of Aer


Full Gallery of Third Eye Blind

Full Gallery of twenty one pilots

Full Gallery of B.o.B.

Full Gallery of Fitz & the Tantrums

Full Gallery of Gregg Allman

Full Gallery of Bastille

Full Gallery of Zac Brown Band