It’s important to connect with your fans and followers, and keeping a blog is a great way to do that. Posting about your music and your events is a wonderful thing to do on your blog, but writing about other topics is an effective way to get more people involved with your blog. For example, if you are posting your take on the new Beck album, people who are looking for blogs about Beck are more likely to visit your website. This can be an excellent way to introduce your website (and therefore your music) to new people. So what else can you blog about aside from your music? Here are a few ideas and tips:
1. Blog about Music You Like
What is it about music that speaks to you? What are the songs and albums that have made you who you are as a person? What artists have influenced you or your band’s music? These are all fantastic topics to explore. Chances are, your followers are all music lovers, and they will relate to stories about the songs that have touched you, inspired you, and made you who you are today. I know I am always interested in the music that has inspired the musicians I love. Discuss your influences and connect with fans of other bands.
2. Post Interesting Videos on Your Blog
Official music videos to your songs are awesome, but for most of us indie musicians, we don’t get to produce them very often. There are a lot of videos you can create less expensively and more frequently. Videos of live performances and rehearsals are always interesting, and they aren’t very difficult to produce. Unique covers of popular songs will bring a number of viewers and readers to your blog. All of the acoustic covers I have posted have gotten a ton of traffic, and many people who watch my cover videos take an interest in my original music.
3. Share Funny and Interesting Stories about Your Life as a Musician
Using a genuine voice and sharing remarkable personal stories is a great way to connect with your readers. Did something really funny happen when you and your band mates were on the road? Do you have some interesting musings on your city’s music scene? Do you have something totally unrelated to talk about? You want to be engaging, interesting, and sincere. Your readers and fans will appreciate and connect with these stories and anecdotes.
4. Engage With Your Readers
Don’t just share a bunch of content without responding to comments, engaging readers in conversations, asking questions, and giving your fans and followers a chance to speak back. If you are posting about your favorite hip hop albums, you might want to end the post with a question asking your readers what their favorite hip hop albums are. Keep discussions going, and let your readers know that you care about what they have to say.
It’s also nice if you can get your fans involved in your music, and a blog is an excellent way to do that. For example, post a blog that asks fans to give you some possible song titles and then pick the best one and write a new song using that title. Similarly, my singer/songwriter friend, Juliana Finch, writes a new song every time she gets 100 more Facebook likes on her fan page. This makes people want to check out your website and see what you’re up to. Get creative with the ways you connect with your fans and readers on your blog.
5. Link to Other Bands and Blogs about Music
Is there a great article about indie music you recently read? Is there an awesome new alternative band that played before you at a gig last week? Share these things with your readers and link to their websites. Your readers will appreciate being exposed to new music and other interesting posts, and the musicians or music blogs will appreciate being linked to. Maybe they will link to you in their next blog as well. Spread the link love around and support your fellow artists.
These are just a few suggestions for musicians who want to beef up their blogging skills. There are tons of other things you can do to make your blog more interesting and engaging. The most important thing to do is to use your unique voice in a genuine way and be creative about creating new content.